BILLABONG MARKETING CAMPAIGN - MARKETING AND VARIABLE DATA
For this project, I created an unofficial marketing campaign (educational use only) for Billabong, a surf and lifestyle company. Within this campaign, I designed a comp for both a potential email list and their website. I also designed and printed a variable data mailer that would be sent out to customers when their birthday is coming up in order to receive a discount. This project allowed me to use my design skills, as well as integrate using Microsoft Excel and variable data to create a realistic design that is able to be produced for many people at the same time.
Skills: InDesign, Microsoft Excel, Photoshop